Architect Predictable GTM Growth

Fractional leadership for SaaS startups (1-7M ARR) Diagnose gaps in reps, KPIs, accountability, tech stacks, and hiring; then execute the roadmap to consistent revenue.

How We Build Your Predictable GTM Engine

We start with a fast, data-driven GTM Audit (2-4 weeks): Dive into your outbound motion, CRM data, rep performance, tech stack, and hiring processes to uncover the real blockers killing revenue misalignment, blind spots, and execution gaps.

Then, we deliver a custom 90-day Execution Roadmap: Hands-on strategy with playbooks, KPI blueprints, role-plays, accountability systems, tech optimizations, and onboarding frameworks tailored to your 1-7M ARR SaaS team. We implement weekly, hold your reps accountable, and adjust in real-time.

The Problems We Solve

  • Audit phase: Dive into your CRM/pipeline data to reverse-engineer sales objectives, spotting gaps in daily activities that leave quotas as guesswork.

    Execution strategy: Build tailored KPI blueprints (e.g., 50 calls/day → 5 meetings/week) with dashboards and tracking tools.

  • We start with an audit: Reviewing call/email/LinkedIn logs, role-play sessions, and win/loss data to pinpoint where your SDRs/BDRs/AEs flop on outreach, discovery, demos, or closes.

    Then, we craft an execution strategy: Custom scripts, weekly role-plays, and skill-building plans to turn reps into confident hunters.

  • We audit by analyzing past KPI reports, team feedback, and performance trends to uncover slacking habits and enforcement blind spots.

    Strategy rollout: Set up weekly review meetings, real-time feedback loops, and adjustment frameworks to enforce consistency, crush excuses, and drive quota.

  • Audit: Assess your current tools (CRM, dialers, analytics) for bottlenecks, redundancies, and ROI killers that waste time and money.

    Execution plan: Recommend and implement optimized stacks (e.g., Apollo + Gong integrations) to automate grunt work.

  • We audit your process: Reviewing sourcing channels, interview scripts, and ramp timelines to identify bad hires, slow starts, and retention leaks.

    Strategy: Create end-to-end systems for talent sourcing, interviews, onboarding docs (scripts/playbooks/SOPs/objections), and 30-day ramps to build a high-performing team that sticks and scales.

Interested in a Conversation?

Book a Free 30-Min Call with Don. We'll share how we're helping similar SaaS teams scale their outbound GTM, and get a clear sense of how we might support yours.