Growth should be Simple

We turn complex sales challenges into Genius winning strategies

We make small companies BIG.

Founders shouldn’t remain stuck in day-to-day sales chaos. By blending fractional leadership, RevOps systems, and proven sales playbooks, we transform your initial success into a fully scalable revenue engine—so you can grow faster and focus on what matters.

Who We Are

Our Mission

To turn product-market fit into unstoppable revenue for B2B founders, unleashing faster, more significant growth every step of the way.

Our Values

  • We do what’s right even when no one is looking. Our honesty and ethics drive trust and lasting impact.

  • We take full responsibility for outcomes—no excuses, no finger-pointing—just relentless accountability and real progress.

  • We move fast, make bold decisions, and continuously refine our approach so we’re always charging forward with purpose.

  • We cut through the noise and focus on what moves the needle: less complexity, more results.

  • We combine curiosity, creativity, and expertise to spark transformative ideas that truly elevate our clients’ success.

Founders’ Launch GreenPrint

    • Fractional RevOps Setup: Basic CRM config, funnel metrics, and initial automation.

    • Playbooks & Scripts: Custom messaging for founder-led outreach + handoff procedures.

    • SDR/AE Recruiting (Optional): We help you source and onboard your first hire with a 90-day replacement guarantee if it’s not a fit.

    • Weekly Coaching: Ongoing tactical sessions to iterate on your pipeline strategy and fix bottlenecks.

    • Faster Ramp: Founder transitions from “doing it all” to a small but functional sales engine in under 90 days.

    • Systemized Processes: Gain core metrics (e.g., close rates, lead response times) to forecast better.

    • Scalable Foundation: Secure the building blocks you’ll need for bigger expansions or Series A.

  • Duration: 3–4 months

  • Investment: $6,500–$8,500 per month (discount for prepay option available)

Founders in seed or pre-Series A mode who are still driving sales themselves but need repeatable processes and a small team (e.g., first SDR or AE).

Growth Accelerator GreenPrint

Companies that have product-market fit (often Series A/B or profitable SMBs) need to level up from a handful of sales reps to a fully operational revenue team with fractional leadership support.

    • Fractional CRO or Head of Sales: A dedicated revenue leader overseeing pipeline, forecasting, and strategy.

    • RevOps Overhaul: Next-level analytics, multi-touch attribution, integrated MarTech, and deeper CRM automation.

    • Expansion of Team: We can recruit and train new SDRs/AEs, refine comp plans, and set up coaching frameworks.

    • Enablement & Performance: Advanced playbooks, negotiation best practices, and stage-by-stage pipeline quality checks.

    • Accelerated Revenue: 15–25% pipeline growth each quarter (based on historical benchmarks).

    • Process & Tech Upgrades: Zero in on efficient lead qualification, advanced dashboards, and predictive forecasting.

    • Reduced Risk: You get fractional expertise at a fraction of the cost of a full-time executive team.

  • Duration: 6–9 months

  • Investment: $14,000–$18,000 per month

Elite RevOps Transformation

Larger growth-stage or post-PE organizations aiming for global expansions, advanced AI-driven ops, or an end-to-end digital transformation of sales/marketing/CS. Perfect if your pipeline has plateaued and you need comprehensive realignment.

    • Executive Fractional Team: Fractional CRO + RevOps Director + (optionally) a marketing leader—driving multi-department alignment.

    • Deep Tech Integration: Enterprise-level CRM migrations, complex APIs, data warehousing, AI-driven lead scoring, and advanced ABM.

    • Global or Vertical Expansion: Strategic planning for new markets, vertical partnerships, or reseller channels.

    • Leadership Development & Recruiting: We help you source top-tier VPs, build out entire departments, and embed best practices to sustain momentum.

    • Investor-Ready Architecture: Board-level analytics, strategic dashboards, and rock-solid processes that scale.

    • Substantial ARR Gains: Typical clients see 25–40% revenue lifts in 9–12 months.

    • High-Level Accountability: Our performance bonus ensures we deliver measurable results on your top objectives.

  • Duration: 9–12 months

  • Investment: $22,000–$30,000 per month
    (Plus 15–20% performance bonus on achieving strategic revenue milestones)

GreenPrint Audit

  • Any B2B startup or SMB looking for a rapid, high-level assessment of their go-to-market (GTM) strategy, revenue operations setup, and sales processes. Ideal if you need board-level insights or an investor-ready roadmap.

    • In-Depth GTM Review: We assess your brand positioning, pipeline velocity, and existing RevOps structure.

    • Tool Stack & Data Diagnostics: CRM health check, analytics, lead routing, and any marketing automation.

    • Comprehensive Roadmap: A 12-month, board/investor-friendly plan that pinpoints your top 3–5 growth levers.

    • Clarity: Pinpoint exactly where revenue leaks occur.

    • Prioritized Actions: A timeline to address the biggest ROI moves first.

    • Readiness: Perfect for calibrating next steps in fundraising or a deeper engagement.

  • Duration: 2–4 weeks
    Investment: $12,000–$18,000 (one-time)

Matthew Romero

Founder & CEO, Affinity Entertainment

“I had the pleasure of working with Don Herndon as both a sales consultant and business growth advisor, and his expertise exceeded all expectations. Don's attention to detail is exceptional, ensuring that every aspect of our sales strategy was thoroughly analyzed and optimized. His ability to improve sales systems is remarkable, identifying inefficiencies and implementing solutions that lead to immediate, measurable growth. He never hesitates to dive into any challenge, no matter how complex, and his innovative approach consistently yields results. Don’s communication skills make even the most complicated strategies easy to understand and execute. His drive and commitment to achieving success for his clients is unmatched, and I would highly recommend him to any business looking to transform their sales operations”

“Don transformed my sales process into a million-dollar operation with clear, actionable insights that instantly boosted my closing ratio. His expertise created significant, long-lasting value for my business. I highly recommend Don and his team.”

Kadin Whatley
Founder & CEO, Whatley Wealth LLC

“Don and Simple Genius transformed our sales strategy at our branding company. Coming from the music industry, we had creative skills but needed a clear sales approach. Don helped us define our value and communicate it effectively, which was key in turning our passion into a successful business. We couldn't have done it without him!”

Callie Cummings

Co-Founder & CCO, Who We Are Creative

Looking to Scale?