Growth should be Simple

We turn complex sales challenges into Genius winning strategies

We make small companies BIG.

Founders shouldn’t remain stuck in day-to-day sales chaos. By blending fractional leadership, RevOps systems, and proven sales playbooks, we transform your initial success into a fully scalable revenue engine—so you can grow faster and focus on what matters.

Who We Are

Our Mission

To turn product-market fit into unstoppable revenue for B2B founders, unleashing faster, more significant growth every step of the way.

Our Values

Founders’ Launch GreenPrint

Founders in seed or pre-Series A mode who are still driving sales themselves but need repeatable processes and a small team (e.g., first SDR or AE).

Growth Accelerator GreenPrint

Companies that have product-market fit (often Series A/B or profitable SMBs) need to level up from a handful of sales reps to a fully operational revenue team with fractional leadership support.

Elite RevOps Transformation

Larger growth-stage or post-PE organizations aiming for global expansions, advanced AI-driven ops, or an end-to-end digital transformation of sales/marketing/CS. Perfect if your pipeline has plateaued and you need comprehensive realignment.

GreenPrint Audit

Matthew Romero

Founder & CEO, Affinity Entertainment

“I had the pleasure of working with Don Herndon as both a sales consultant and business growth advisor, and his expertise exceeded all expectations. Don's attention to detail is exceptional, ensuring that every aspect of our sales strategy was thoroughly analyzed and optimized. His ability to improve sales systems is remarkable, identifying inefficiencies and implementing solutions that lead to immediate, measurable growth. He never hesitates to dive into any challenge, no matter how complex, and his innovative approach consistently yields results. Don’s communication skills make even the most complicated strategies easy to understand and execute. His drive and commitment to achieving success for his clients is unmatched, and I would highly recommend him to any business looking to transform their sales operations”

“Don transformed my sales process into a million-dollar operation with clear, actionable insights that instantly boosted my closing ratio. His expertise created significant, long-lasting value for my business. I highly recommend Don and his team.”

Kadin Whatley
Founder & CEO, Whatley Wealth LLC

“Don and Simple Genius transformed our sales strategy at our branding company. Coming from the music industry, we had creative skills but needed a clear sales approach. Don helped us define our value and communicate it effectively, which was key in turning our passion into a successful business. We couldn't have done it without him!”

Callie Cummings

Co-Founder & CCO, Who We Are Creative

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