How We Started
Simple Genius began as a personal crusade by our founder, Don, who saw B2B startups wrestle with the same obstacle: after hitting product-market fit, they’d flounder in the chaos of founder-led sales, struggling to build scalable, tech-powered revenue engines.
Don, having thrived in high-pressure sales roles (outbound, consultative, enterprise-scale), recognized the pattern: startups stall when they can’t transition from ad-hoc success to repeatable sales ops. Determined to fix that, he assembled a small but profoundly seasoned team that delivers fractional leadership, battle-tested frameworks, and hands-on coaching to even the most resource-strapped founders—so they can install a predictable, ROI-driven revenue system.
Today, Simple Genius is a trusted ally for B2B startups and SMBs aiming to convert early wins into explosive, sustainable growth. By fusing custom sales playbooks, advanced RevOps, and in-the-trenches execution, we free founders to think bigger than they ever imagined possible.
Meet the Team
Don Herndon
FOUNDER
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Gregg Sansone
PARTNER & STRATEGIC ADVISOR
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Daniel Cerni
FOUNDING TALENT & OPERATIONS LEAD
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Reanna Monroe Cerni
SALES DEVELOPMENT & CONSULTING ASSOCIATE
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Cameron Garrard
EXECUTIVE ASSISTANT
Join the team
At Simple Genius, we push B2B startups from founder-led chaos to unstoppable revenue. We move fast, think big, and expect you to do the same. We want to hear from you if you’re driven by data, collaboration, and a passion for transforming scrappy sales into a scalable machine. Build the future of high-impact revenue growth—one bold idea at a time.